Many people around the world enjoy using Friendster (friendster.com). For those who don’t know friendster yet, Friendster is an online community that connects people through networks of friends for dating or making new friends. In friendster, you can view photos and profiles of the people connected in your network in certain degree, mostly your friends or your friends’ friend. Friendster has become popular for meeting and discovering other people. There are also other website who offers this kind of services like myspace.com.

But how does friendster earn in doing this kind of service?

Before, when frienster was just new in the internet, sometime in 2002 or 2003, it was hard to determine if they are earning from what they are doing. Personally, I think they are not because it is free and they were not selling any items or posting advertisements in their website. But maybe, it is just part of their strategies. Maybe they initially concentrate on the website development and marketing, then afterwards, if they are already popular, they will going to implement money making strategies.

After several years that was exactly what happened.

Today, Friendster is now earning a lot from their website, maybe several hundreds of thousand to several million dollars. Let us ennumarate some of their revenue making tecniques:

1. Pop-up ad and image ads. Theses kind of ads are pay per impression basis ads. Advertising companies pay based on the thousand of impressions, ussually not less than 4 U.S. dollars per 1000 impressions. Take note that Friendster receives millions of impressions per day.

2. Contextual Ads from Google. I just recently notice this 4 to 6 months ago. Its the same as in number one but it is a pay per click basis ad. The advertiser pay for every click on the advertisement.

3. Sponsored links in the web search. Advertisers pay on various methods, maybe a pay per click or pay per impressions.

4. Upgrade in the friendster blog. One of the product selling services of Friendster.

Above are just four from those means of earning from their website, mostly through advertisements. But it’s enough to consider Friendster as one of the successful companies in internet business.